Virtually mainstream? VR is already changing the way grocery brands market and sell products. And with costs falling and consumers ever-more enthusiastic, it seems the future’s virtual.

Virtually mainstream? VR is already changing the way grocery brands market and sell products. And with costs falling and consumers ever-more enthusiastic, it seems the future’s virtual.

“Advancements in VR hold big opportunities for bricks and mortar retailers like these, believes Linda Wade, CEO of Spinview Global. Not least in understanding shopper behaviour via the creation of virtual stores at a fraction of the previous cost.”

Interview with Spinview’s CEO Linda Wade by Megan Tatum for The Grocer 10 March 2018

To view the full article please visit The Grocer website here

https://www.thegrocer.co.uk/home/topics/technology-and-supply-chain/virtually-mainstream-how-vr-is-changing-the-face-of-grocery/564249.article

Article first published in The Grocer 10 March 2018  

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