Tag Archive for: VR tour

Spinview welcomes two new hires as the team continues to grow

Spinview welcomes two new hires as the team continues to grow

Following a pre-series A raise of £1.35m, Spinview are pleased to announce the expansion of the UK team with the addition of Greg Roach and Ben Rotheram.

Recognised as a worldwide leader in his field and the recipient of numerous prestigious awards, Greg Roach is a ground-breaking innovator in the world of virtual reality. Starting his career as a live theatre director, he is passionate about creating unique visionary experiences that often incorporate the latest in cutting-edge technology.

He went on to set-up and run HyperBole Studios, one of the earliest developers in interactive games, film, video and storytelling. Working with clients such as Microsoft, 20th Century/Fox, Warner Music Enterprises, Honda and many others, it was one of the fastest-growing companies in Washington State in 1998 and 1999. Additionally, Greg has founded several other successful businesses, spanning a variety of sectors and industries but with immersive technology and storytelling at the core. These include VirtualCinema®, a powerful tool for the creation and distribution of immersive stories, films and games, and Spirit Quest World, a unique travel and media company exploring the convergence of travel, spirituality, technology and social media. All three of these businesses have a strong association with Spinview’s vision, and places Greg in the perfect position to take the company into the next stage of growth and innovation.

As Chief Technology Officer at Spinview, he will be responsible for using his decades of experience as a visionary in high-end cinematic virtual reality to drive innovation within the business and push the boundaries of what has been previously seen in the VR/AR for business space.

Ben Rotheram has joined the team as UK Sales Director and has a wealth of experience in both Adtech and mobile sales. A keen salesman since he knew how to walk, Ben started out his lucrative career by mowing lawns at age 10, and hasn’t stopped selling since. He has a keen eye for opportunity and is looking forward to developing strong client relationships and working to help them achieve their business goals. He specialises in bringing new creative and data solutions to agencies and clients and is keen to discover new and pioneering ways that immersive technology can allow businesses to become smarter and more effective.

Outside of the 9-5 he’s a keen golfer, and can often be found on the greens if he’s not in the office, either that or watching 90’s cricket videos.

CEO Linda Wade said of the hires, ‘we’re delighted to welcome both Ben and Greg to our growing Spinview team. With the company in an exciting period of development, ensuring we have the right people driving the business and the brand forward is absolutely key. I’m looking forward to seeing the impact our new recruits will have on our clients and partners.’

Virtually mainstream? VR is already changing the way grocery brands market and sell products. And with costs falling and consumers ever-more enthusiastic, it seems the future’s virtual.

Virtually mainstream? VR is already changing the way grocery brands market and sell products. And with costs falling and consumers ever-more enthusiastic, it seems the future’s virtual.

“Advancements in VR hold big opportunities for bricks and mortar retailers like these, believes Linda Wade, CEO of Spinview Global. Not least in understanding shopper behaviour via the creation of virtual stores at a fraction of the previous cost.”

Interview with Spinview’s CEO Linda Wade by Megan Tatum for The Grocer 10 March 2018

To view the full article please visit The Grocer website here

https://www.thegrocer.co.uk/home/topics/technology-and-supply-chain/virtually-mainstream-how-vr-is-changing-the-face-of-grocery/564249.article

Article first published in The Grocer 10 March 2018  

JCDecaux Airport UK & Spinview launch UK’s first 360 video VR sales tool

JCDecaux Airport UK & Spinview launch UK’s first 360 video VR sales tool

JCDecaux Airport UK, in partnership with VR experts Spinview, have launched the UK’s first 360 video VR sales tool.

JCDecaux Airport and Spinview have created a VR site tour of Heathrow Airport with 360 videos. The technology has empowered JCDecaux Airport to visualise advertising options at Heathrow Airport. The sales tool has the unique ability to interchange ads inside the VR to demonstrate the impact that existing and potential advertisers’ creative will have within the airport’s environment.

Spinview’s tool means JCDecaux Airport can change advertising on panels and screens inside the VR tour in real-time and share the immersive experience with target customers immediately. The technology enables advertisers to understand the value of the commercial environment and how their creative will fit into it.

In addition, JCDecaux Airport will use the tool to test the ads and build insights into audience behaviour. Spinview will link the VR content with live digital feeds and relevant marketing collateral to create a richer picture of the audience.

Steve Cox, Marketing Director, JCDecaux Airport, “We are very excited about our partnership with Spinview. The ability to not only give clients the closest experience to a real site tour via immersive 360 video but also display their creative in situ, significantly boosts the volume of dynamic sales material at our fingertips.”

Linda Wade, CEO, Spinview, “We believe that properly implemented technology, aligned to client needs, leads to improved revenues and we couldn’t be more delighted that JCDecaux Airport are our first UK ​sales tool ​partner. Our tool can be applied to all OOH environments as well as other sectors and it’s fantastic to be working first on something as iconic as Heathrow Airport.”

 

 

About Spinview:

Spinview is a platform available for brands and companies to license. Using the Spinview Platform will help you deliver your business objectives; whether that be monetisation, bookings, conversions or market research. It facilitates effective hosting, management, analysis and distribution of virtual reality content across multiple devices. Update your content with real-time messages and updates, including images, text, video and programmatic advertising.

About JCDecaux Airport UK:

JCDecaux is unique in the Airport advertising field, with both global and local scale. Our UK portfolio is wide-ranging and diverse. We view airport individually, sensitive to the fact that each is unique, but underpinned a mutual requirement to prioritise a positive passenger experience. We work closely with all our airport partners to provide media spaces to complement the existing infrastructure, working in harmony with it. Partnership means tackling challenges together; designing, developing and installing sites bespoke and fitting for each airport, each specific area of that airport, and the particular passenger experience in that particular location.

 

For sales enquiries, please contact: Fraser Hynes – +46 (0) 707 320 753; [email protected]

For media enquiries, please contact: Claudia Moselhi – 07521975756; [email protected]