Tag Archive for: spinview

Introducing Spinview’s Director of Neuroscience, Katarina Gospic

Introducing Spinview’s Director of Neuroscience, Katarina Gospic

How harnessing the power of the brain can shape the future of businesses

With 15 years’ experience in brain research and neuroeconomics, Katarina Gospic plays an essential role in the Spinview DNA, bringing a unique perspective and level of scientific insight.

Katarina’s expertise will be particularly pertinent on the subject of employee wellness where she has created a series of highly intuitive programmes that range from employee productivity and engagement to health and safety and training. So often we think of employee wellness in the frame of optimising what already exists. It could be replacing chairs with ones that have additional lumbar support. But human beings, as we know, were not designed to sit in chairs for nine hours a day. To provide real long-lasting support and benefits to employees in the workplace, we must go deeper, take inspiration from nature and learn how the brain works in specific situations.

By creating immersive virtual environments inspired by nature, our brains respond to these stimuli as they would do with real life places. Combine that with additional layers of biometric measurement such as heart rate and brain wave activity, you have a risk-free, low-cost but highly effective method of supporting your staff and protecting their wellbeing.

Businesses who place their people as a priority are the most likely to be successful, but the possibilities of what can be achieved through VR and immersive programmes go far beyond engaging individual employees. With the world’s leading climate change scientists warning that we have only 12 years to take drastic action and prevent irreparable damage to the planet, the opportunity to reduce business travel is one that companies are beginning to take very seriously. By creating highly accurate and realistic virtual worlds, Spinview allows businesses to transcend video-conferencing or phone calls by placing people together and allowing real interaction.

As an entrepreneur herself (along with a lecturer and author of six books), Katarina is perfectly placed to shape the understanding of the potential and possibility of VR/AR technology within businesses and how they can use it to become more effective. By continually pushing the boundaries and connecting the latest research and innovation with cutting-edge technology, we are able to maximise the potential for businesses to grow and thrive in their specific marketplaces.

Katarina specialises in helping companies make smarter decisions, informed by years of experience and scientific knowledge along with neuroeconomics, neuroleadership, future workspaces and social e-learning in VR. By using a deep understanding of emotional responses, how the brain processes information and reacts, it becomes possible to create and embed specific technologies within businesses to enhance and improve decision-making.

CEO Linda Wade commented: ‘At Spinview, we are completely committed to making sure businesses utilise technology that has a measurable purpose, not just tech for tech’s sake. That’s why we’re so delighted to have Katarina on-board with her extensive experience working with businesses and as one of the leading voices in her field.’

Spinview welcomes two new hires as the team continues to grow

Spinview welcomes two new hires as the team continues to grow

Following a pre-series A raise of £1.35m, Spinview are pleased to announce the expansion of the UK team with the addition of Greg Roach and Ben Rotheram.

Recognised as a worldwide leader in his field and the recipient of numerous prestigious awards, Greg Roach is a ground-breaking innovator in the world of virtual reality. Starting his career as a live theatre director, he is passionate about creating unique visionary experiences that often incorporate the latest in cutting-edge technology.

He went on to set-up and run HyperBole Studios, one of the earliest developers in interactive games, film, video and storytelling. Working with clients such as Microsoft, 20th Century/Fox, Warner Music Enterprises, Honda and many others, it was one of the fastest-growing companies in Washington State in 1998 and 1999. Additionally, Greg has founded several other successful businesses, spanning a variety of sectors and industries but with immersive technology and storytelling at the core. These include VirtualCinema®, a powerful tool for the creation and distribution of immersive stories, films and games, and Spirit Quest World, a unique travel and media company exploring the convergence of travel, spirituality, technology and social media. All three of these businesses have a strong association with Spinview’s vision, and places Greg in the perfect position to take the company into the next stage of growth and innovation.

As Chief Technology Officer at Spinview, he will be responsible for using his decades of experience as a visionary in high-end cinematic virtual reality to drive innovation within the business and push the boundaries of what has been previously seen in the VR/AR for business space.

Ben Rotheram has joined the team as UK Sales Director and has a wealth of experience in both Adtech and mobile sales. A keen salesman since he knew how to walk, Ben started out his lucrative career by mowing lawns at age 10, and hasn’t stopped selling since. He has a keen eye for opportunity and is looking forward to developing strong client relationships and working to help them achieve their business goals. He specialises in bringing new creative and data solutions to agencies and clients and is keen to discover new and pioneering ways that immersive technology can allow businesses to become smarter and more effective.

Outside of the 9-5 he’s a keen golfer, and can often be found on the greens if he’s not in the office, either that or watching 90’s cricket videos.

CEO Linda Wade said of the hires, ‘we’re delighted to welcome both Ben and Greg to our growing Spinview team. With the company in an exciting period of development, ensuring we have the right people driving the business and the brand forward is absolutely key. I’m looking forward to seeing the impact our new recruits will have on our clients and partners.’

Virtually mainstream? VR is already changing the way grocery brands market and sell products. And with costs falling and consumers ever-more enthusiastic, it seems the future’s virtual.

Virtually mainstream? VR is already changing the way grocery brands market and sell products. And with costs falling and consumers ever-more enthusiastic, it seems the future’s virtual.

“Advancements in VR hold big opportunities for bricks and mortar retailers like these, believes Linda Wade, CEO of Spinview Global. Not least in understanding shopper behaviour via the creation of virtual stores at a fraction of the previous cost.”

Interview with Spinview’s CEO Linda Wade by Megan Tatum for The Grocer 10 March 2018

To view the full article please visit The Grocer website here

https://www.thegrocer.co.uk/home/topics/technology-and-supply-chain/virtually-mainstream-how-vr-is-changing-the-face-of-grocery/564249.article

Article first published in The Grocer 10 March 2018  

JCDecaux Airport UK & Spinview launch UK’s first 360 video VR sales tool

JCDecaux Airport UK & Spinview launch UK’s first 360 video VR sales tool

JCDecaux Airport UK, in partnership with VR experts Spinview, have launched the UK’s first 360 video VR sales tool.

JCDecaux Airport and Spinview have created a VR site tour of Heathrow Airport with 360 videos. The technology has empowered JCDecaux Airport to visualise advertising options at Heathrow Airport. The sales tool has the unique ability to interchange ads inside the VR to demonstrate the impact that existing and potential advertisers’ creative will have within the airport’s environment.

Spinview’s tool means JCDecaux Airport can change advertising on panels and screens inside the VR tour in real-time and share the immersive experience with target customers immediately. The technology enables advertisers to understand the value of the commercial environment and how their creative will fit into it.

In addition, JCDecaux Airport will use the tool to test the ads and build insights into audience behaviour. Spinview will link the VR content with live digital feeds and relevant marketing collateral to create a richer picture of the audience.

Steve Cox, Marketing Director, JCDecaux Airport, “We are very excited about our partnership with Spinview. The ability to not only give clients the closest experience to a real site tour via immersive 360 video but also display their creative in situ, significantly boosts the volume of dynamic sales material at our fingertips.”

Linda Wade, CEO, Spinview, “We believe that properly implemented technology, aligned to client needs, leads to improved revenues and we couldn’t be more delighted that JCDecaux Airport are our first UK ​sales tool ​partner. Our tool can be applied to all OOH environments as well as other sectors and it’s fantastic to be working first on something as iconic as Heathrow Airport.”

 

 

About Spinview:

Spinview is a platform available for brands and companies to license. Using the Spinview Platform will help you deliver your business objectives; whether that be monetisation, bookings, conversions or market research. It facilitates effective hosting, management, analysis and distribution of virtual reality content across multiple devices. Update your content with real-time messages and updates, including images, text, video and programmatic advertising.

About JCDecaux Airport UK:

JCDecaux is unique in the Airport advertising field, with both global and local scale. Our UK portfolio is wide-ranging and diverse. We view airport individually, sensitive to the fact that each is unique, but underpinned a mutual requirement to prioritise a positive passenger experience. We work closely with all our airport partners to provide media spaces to complement the existing infrastructure, working in harmony with it. Partnership means tackling challenges together; designing, developing and installing sites bespoke and fitting for each airport, each specific area of that airport, and the particular passenger experience in that particular location.

 

For sales enquiries, please contact: Fraser Hynes – +46 (0) 707 320 753; [email protected]

For media enquiries, please contact: Claudia Moselhi – 07521975756; [email protected]

Do you have great organisational and project management skills? Do you like working with clients and solving problems?

Do you have great organisational and project management skills? Do you like working with clients and solving problems?

We are always looking for enthusiastic individuals to join our team. VR is an exciting developing industry to be in and we are growing quickly. If you have 3+ years relevant experience or you are a recent graduate with work experience and you have a passion for delivering projects, strong PC skills and experience working with clients or the general public, then email us with your CV and a covering letter.