Tag Archive for: advertising

Introducing Spinview’s Director of Neuroscience, Katarina Gospic

Introducing Spinview’s Director of Neuroscience, Katarina Gospic

How harnessing the power of the brain can shape the future of businesses

With 15 years’ experience in brain research and neuroeconomics, Katarina Gospic plays an essential role in the Spinview DNA, bringing a unique perspective and level of scientific insight.

Katarina’s expertise will be particularly pertinent on the subject of employee wellness where she has created a series of highly intuitive programmes that range from employee productivity and engagement to health and safety and training. So often we think of employee wellness in the frame of optimising what already exists. It could be replacing chairs with ones that have additional lumbar support. But human beings, as we know, were not designed to sit in chairs for nine hours a day. To provide real long-lasting support and benefits to employees in the workplace, we must go deeper, take inspiration from nature and learn how the brain works in specific situations.

By creating immersive virtual environments inspired by nature, our brains respond to these stimuli as they would do with real life places. Combine that with additional layers of biometric measurement such as heart rate and brain wave activity, you have a risk-free, low-cost but highly effective method of supporting your staff and protecting their wellbeing.

Businesses who place their people as a priority are the most likely to be successful, but the possibilities of what can be achieved through VR and immersive programmes go far beyond engaging individual employees. With the world’s leading climate change scientists warning that we have only 12 years to take drastic action and prevent irreparable damage to the planet, the opportunity to reduce business travel is one that companies are beginning to take very seriously. By creating highly accurate and realistic virtual worlds, Spinview allows businesses to transcend video-conferencing or phone calls by placing people together and allowing real interaction.

As an entrepreneur herself (along with a lecturer and author of six books), Katarina is perfectly placed to shape the understanding of the potential and possibility of VR/AR technology within businesses and how they can use it to become more effective. By continually pushing the boundaries and connecting the latest research and innovation with cutting-edge technology, we are able to maximise the potential for businesses to grow and thrive in their specific marketplaces.

Katarina specialises in helping companies make smarter decisions, informed by years of experience and scientific knowledge along with neuroeconomics, neuroleadership, future workspaces and social e-learning in VR. By using a deep understanding of emotional responses, how the brain processes information and reacts, it becomes possible to create and embed specific technologies within businesses to enhance and improve decision-making.

CEO Linda Wade commented: ‘At Spinview, we are completely committed to making sure businesses utilise technology that has a measurable purpose, not just tech for tech’s sake. That’s why we’re so delighted to have Katarina on-board with her extensive experience working with businesses and as one of the leading voices in her field.’

Virtually mainstream? VR is already changing the way grocery brands market and sell products. And with costs falling and consumers ever-more enthusiastic, it seems the future’s virtual.

Virtually mainstream? VR is already changing the way grocery brands market and sell products. And with costs falling and consumers ever-more enthusiastic, it seems the future’s virtual.

“Advancements in VR hold big opportunities for bricks and mortar retailers like these, believes Linda Wade, CEO of Spinview Global. Not least in understanding shopper behaviour via the creation of virtual stores at a fraction of the previous cost.”

Interview with Spinview’s CEO Linda Wade by Megan Tatum for The Grocer 10 March 2018

To view the full article please visit The Grocer website here

https://www.thegrocer.co.uk/home/topics/technology-and-supply-chain/virtually-mainstream-how-vr-is-changing-the-face-of-grocery/564249.article

Article first published in The Grocer 10 March 2018  

JCDecaux Airport UK & Spinview launch UK’s first 360 video VR sales tool

JCDecaux Airport UK & Spinview launch UK’s first 360 video VR sales tool

JCDecaux Airport UK, in partnership with VR experts Spinview, have launched the UK’s first 360 video VR sales tool.

JCDecaux Airport and Spinview have created a VR site tour of Heathrow Airport with 360 videos. The technology has empowered JCDecaux Airport to visualise advertising options at Heathrow Airport. The sales tool has the unique ability to interchange ads inside the VR to demonstrate the impact that existing and potential advertisers’ creative will have within the airport’s environment.

Spinview’s tool means JCDecaux Airport can change advertising on panels and screens inside the VR tour in real-time and share the immersive experience with target customers immediately. The technology enables advertisers to understand the value of the commercial environment and how their creative will fit into it.

In addition, JCDecaux Airport will use the tool to test the ads and build insights into audience behaviour. Spinview will link the VR content with live digital feeds and relevant marketing collateral to create a richer picture of the audience.

Steve Cox, Marketing Director, JCDecaux Airport, “We are very excited about our partnership with Spinview. The ability to not only give clients the closest experience to a real site tour via immersive 360 video but also display their creative in situ, significantly boosts the volume of dynamic sales material at our fingertips.”

Linda Wade, CEO, Spinview, “We believe that properly implemented technology, aligned to client needs, leads to improved revenues and we couldn’t be more delighted that JCDecaux Airport are our first UK ​sales tool ​partner. Our tool can be applied to all OOH environments as well as other sectors and it’s fantastic to be working first on something as iconic as Heathrow Airport.”

 

 

About Spinview:

Spinview is a platform available for brands and companies to license. Using the Spinview Platform will help you deliver your business objectives; whether that be monetisation, bookings, conversions or market research. It facilitates effective hosting, management, analysis and distribution of virtual reality content across multiple devices. Update your content with real-time messages and updates, including images, text, video and programmatic advertising.

About JCDecaux Airport UK:

JCDecaux is unique in the Airport advertising field, with both global and local scale. Our UK portfolio is wide-ranging and diverse. We view airport individually, sensitive to the fact that each is unique, but underpinned a mutual requirement to prioritise a positive passenger experience. We work closely with all our airport partners to provide media spaces to complement the existing infrastructure, working in harmony with it. Partnership means tackling challenges together; designing, developing and installing sites bespoke and fitting for each airport, each specific area of that airport, and the particular passenger experience in that particular location.

 

For sales enquiries, please contact: Fraser Hynes – +46 (0) 707 320 753; [email protected]

For media enquiries, please contact: Claudia Moselhi – 07521975756; [email protected]