Introducing Spinview’s Director of Neuroscience, Katarina Gospic

How harnessing the power of the brain can shape the future of businesses

With 15 years’ experience in brain research and neuroeconomics, Katarina Gospic plays an essential role in the Spinview DNA, bringing a unique perspective and level of scientific insight.

Katarina’s expertise will be particularly pertinent on the subject of employee wellness where she has created a series of highly intuitive programmes that range from employee productivity and engagement to health and safety and training. So often we think of employee wellness in the frame of optimising what already exists. It could be replacing chairs with ones that have additional lumbar support. But human beings, as we know, were not designed to sit in chairs for nine hours a day. To provide real long-lasting support and benefits to employees in the workplace, we must go deeper, take inspiration from nature and learn how the brain works in specific situations.

By creating immersive virtual environments inspired by nature, our brains respond to these stimuli as they would do with real life places. Combine that with additional layers of biometric measurement such as heart rate and brain wave activity, you have a risk-free, low-cost but highly effective method of supporting your staff and protecting their wellbeing.

Businesses who place their people as a priority are the most likely to be successful, but the possibilities of what can be achieved through VR and immersive programmes go far beyond engaging individual employees. With the world’s leading climate change scientists warning that we have only 12 years to take drastic action and prevent irreparable damage to the planet, the opportunity to reduce business travel is one that companies are beginning to take very seriously. By creating highly accurate and realistic virtual worlds, Spinview allows businesses to transcend video-conferencing or phone calls by placing people together and allowing real interaction.

As an entrepreneur herself (along with a lecturer and author of six books), Katarina is perfectly placed to shape the understanding of the potential and possibility of VR/AR technology within businesses and how they can use it to become more effective. By continually pushing the boundaries and connecting the latest research and innovation with cutting-edge technology, we are able to maximise the potential for businesses to grow and thrive in their specific marketplaces.

Katarina specialises in helping companies make smarter decisions, informed by years of experience and scientific knowledge along with neuroeconomics, neuroleadership, future workspaces and social e-learning in VR. By using a deep understanding of emotional responses, how the brain processes information and reacts, it becomes possible to create and embed specific technologies within businesses to enhance and improve decision-making.

CEO Linda Wade commented: ‘At Spinview, we are completely committed to making sure businesses utilise technology that has a measurable purpose, not just tech for tech’s sake. That’s why we’re so delighted to have Katarina on-board with her extensive experience working with businesses and as one of the leading voices in her field.’