JCDecaux Airport UK, in partnership with VR experts Spinview, have launched the UK’s first 360 video VR sales tool.
JCDecaux Airport and Spinview have created a VR site tour of Heathrow Airport with 360 videos. The technology has empowered JCDecaux Airport to visualise advertising options at Heathrow Airport. The sales tool has the unique ability to interchange ads inside the VR to demonstrate the impact that existing and potential advertisers’ creative will have within the airport’s environment.
Spinview’s tool means JCDecaux Airport can change advertising on panels and screens inside the VR tour in real-time and share the immersive experience with target customers immediately. The technology enables advertisers to understand the value of the commercial environment and how their creative will fit into it.
In addition, JCDecaux Airport will use the tool to test the ads and build insights into audience behaviour. Spinview will link the VR content with live digital feeds and relevant marketing collateral to create a richer picture of the audience.
Steve Cox, Marketing Director, JCDecaux Airport, “We are very excited about our partnership with Spinview. The ability to not only give clients the closest experience to a real site tour via immersive 360 video but also display their creative in situ, significantly boosts the volume of dynamic sales material at our fingertips.”
Linda Wade, CEO, Spinview, “We believe that properly implemented technology, aligned to client needs, leads to improved revenues and we couldn’t be more delighted that JCDecaux Airport are our first UK sales tool partner. Our tool can be applied to all OOH environments as well as other sectors and it’s fantastic to be working first on something as iconic as Heathrow Airport.”
Spinview is a platform available for brands and companies to license. Using the Spinview Platform will help you deliver your business objectives; whether that be monetisation, bookings, conversions or market research. It facilitates effective hosting, management, analysis and distribution of virtual reality content across multiple devices. Update your content with real-time messages and updates, including images, text, video and programmatic advertising.
About JCDecaux Airport UK:
JCDecaux is unique in the Airport advertising field, with both global and local scale. Our UK portfolio is wide-ranging and diverse. We view airport individually, sensitive to the fact that each is unique, but underpinned a mutual requirement to prioritise a positive passenger experience. We work closely with all our airport partners to provide media spaces to complement the existing infrastructure, working in harmony with it. Partnership means tackling challenges together; designing, developing and installing sites bespoke and fitting for each airport, each specific area of that airport, and the particular passenger experience in that particular location.
For sales enquiries, please contact: Fraser Hynes – +46 (0) 707 320 753; [email protected]
For media enquiries, please contact: Claudia Moselhi – 07521975756; [email protected]