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The Benefits of using Digital Twin Technology for City Planning

The Benefits of using Digital Twin Technology for City Planning

Digital twin technology plays an integral part in our modern industrial world allowing many businesses and industries to create virtual replicas of an environment or physical devices. Not only does a digital twin provide a more in-depth visualisation of its real-world counterpart but gathers high quality data which can be used to create simulations and ‘what-if’ scenarios. The benefits of such data can help reduce maintenance issues in machinery, predict deterioration on road surfaces and much more.

This innovative and cutting-edge technology has potential to help businesses across many sectors save time, cut costs and increase revenue. By increasing efficiency and improving operations it is easy to see how a digital twin can largely benefit industries such as manufacturing, but where else can it improve operations? Here, we take a look at some examples of how digital twins can benefit businesses in various ways.

Highway maintenance is an industry that requires site visits, physical labour and constant ongoing repair work in order to keep road users and pedestrians safe. It is a mammoth task for local authorities to keep on top of reported damage such as potholes, cracks in the road and damaged road surfaces. Using a digital twin in this industry could vastly improve operations by using high quality, real-time data to analyse damage, predict deterioration and monitor fading white lines or damaged signs. All of this can be achieved remotely through one source of data saving costly site visits and valuable time.

In addition, digital twins can allow for a more detailed analysis of a project. By using smart sensors to capture an environment such as a road, contractors and highway maintenance companies can accurately predict the scope of work identifying damage above and below a road surface. This enables engineering teams to identify the true cost of repair works required and exactly what is needed to carry out the maintenance.

By using the same technology to create visual replicas and gather real-time data, management teams can provide innovative and efficient training programmes for their staff. Digital twins can create synthetic scenarios to help team members prepare for emergencies, maintenance or find faults in devices such as industrial machinery. As a result of using a digital twin for training, staff members are more likely to be better prepared for ‘real life’ situations.

Similarly, digital twin technology can be deployed in city planning departments to help planning teams visualise entire towns and cities. A virtual replica and the data that it provides can greatly benefit planning teams, local authorities and policy makers by providing them with real-time data captured by smart sensors. Information on anything from footfall of pedestrians to flow of traffic can help greatly when it comes to planning the position of a new park or changing the layout of a road.

These real time visualisations that digital twins provide can positively impact many businesses and industries. Whether your business is looking to improve production, provide virtual training sessions or simply monitor operations, digital twin technology can virtually empower businesses from the inside out.

Virtually mainstream? VR is already changing the way grocery brands market and sell products. And with costs falling and consumers ever-more enthusiastic, it seems the future’s virtual.

Virtually mainstream? VR is already changing the way grocery brands market and sell products. And with costs falling and consumers ever-more enthusiastic, it seems the future’s virtual.

“Advancements in VR hold big opportunities for bricks and mortar retailers like these, believes Linda Wade, CEO of Spinview Global. Not least in understanding shopper behaviour via the creation of virtual stores at a fraction of the previous cost.”

Interview with Spinview’s CEO Linda Wade by Megan Tatum for The Grocer 10 March 2018

To view the full article please visit The Grocer website here

Article first published in The Grocer 10 March 2018  

JCDecaux Airport UK & Spinview launch UK’s first 360 video VR sales tool

JCDecaux Airport UK & Spinview launch UK’s first 360 video VR sales tool

JCDecaux Airport UK, in partnership with VR experts Spinview, have launched the UK’s first 360 video VR sales tool.

JCDecaux Airport and Spinview have created a VR site tour of Heathrow Airport with 360 videos. The technology has empowered JCDecaux Airport to visualise advertising options at Heathrow Airport. The sales tool has the unique ability to interchange ads inside the VR to demonstrate the impact that existing and potential advertisers’ creative will have within the airport’s environment.

Spinview’s tool means JCDecaux Airport can change advertising on panels and screens inside the VR tour in real-time and share the immersive experience with target customers immediately. The technology enables advertisers to understand the value of the commercial environment and how their creative will fit into it.

In addition, JCDecaux Airport will use the tool to test the ads and build insights into audience behaviour. Spinview will link the VR content with live digital feeds and relevant marketing collateral to create a richer picture of the audience.

Steve Cox, Marketing Director, JCDecaux Airport, “We are very excited about our partnership with Spinview. The ability to not only give clients the closest experience to a real site tour via immersive 360 video but also display their creative in situ, significantly boosts the volume of dynamic sales material at our fingertips.”

Linda Wade, CEO, Spinview, “We believe that properly implemented technology, aligned to client needs, leads to improved revenues and we couldn’t be more delighted that JCDecaux Airport are our first UK ​sales tool ​partner. Our tool can be applied to all OOH environments as well as other sectors and it’s fantastic to be working first on something as iconic as Heathrow Airport.”



About Spinview:

Spinview is a platform available for brands and companies to license. Using the Spinview Platform will help you deliver your business objectives; whether that be monetisation, bookings, conversions or market research. It facilitates effective hosting, management, analysis and distribution of virtual reality content across multiple devices. Update your content with real-time messages and updates, including images, text, video and programmatic advertising.

About JCDecaux Airport UK:

JCDecaux is unique in the Airport advertising field, with both global and local scale. Our UK portfolio is wide-ranging and diverse. We view airport individually, sensitive to the fact that each is unique, but underpinned a mutual requirement to prioritise a positive passenger experience. We work closely with all our airport partners to provide media spaces to complement the existing infrastructure, working in harmony with it. Partnership means tackling challenges together; designing, developing and installing sites bespoke and fitting for each airport, each specific area of that airport, and the particular passenger experience in that particular location.


For sales enquiries, please contact: Fraser Hynes – +46 (0) 707 320 753; [email protected]

For media enquiries, please contact: Claudia Moselhi – 07521975756; [email protected]